Their tag line is: “Resistance is not futile”
They have 11 principles that are a work in progress:
From the document, “What is Fair Data Society”:
Fair Data represents a stand for a more equal distribution of control and value for everyone involved in data production, exchange and processing, with the individual at the center. It is a holistic approach to handling personal data that takes into consideration the individual and to the individual related social and economical aspects. Fair Data Society acknowledges that personal data can only belong to an individual and provides a clear and transparent set of guidelines for organisations to engage in this redefined relationship.
Organisations that respect Fair Data Society principles give an implicit pledge not to seek legal grounds or bypasses to exploit an individual’s lack of legal knowledge just to obtain or retain data that is beyond the initial scope of the data use agreement between an individual and the organisation.
These guidelines also serve as a traffic light for developers that can help steer the design and functionality decisions for (d)apps they want to build.