A model for developer relations / communities that goes beyond a sales funnel approach.
The Orbit Model is a framework for building high gravity communities. A high gravity community is one that excels at attracting and retaining members by providing an outstanding member experience.
The Orbit Model contains four fundamental concepts: Gravity, Love, Reach and Orbit Level:
- Love is a member’s level of engagement and activity in the community.
- Reach is a measure of a community member’s sphere of influence.
- Gravity is the attractive force of a community that acts to retain existing members and attract new ones.
- Orbit levels are a practical tool for member segmentation and used to design different programs for each level of the community.
The company behind it is Orbit https://orbit.love