Orbit Model of Developer Engagement

A model for developer relations / communities that goes beyond a sales funnel approach.

The Orbit Model is a framework for building high gravity communities. A high gravity community is one that excels at attracting and retaining members by providing an outstanding member experience.

The Orbit Model contains four fundamental concepts: Gravity, Love, Reach and Orbit Level:

  • Love is a member’s level of engagement and activity in the community.
  • Reach is a measure of a community member’s sphere of influence.
  • Gravity is the attractive force of a community that acts to retain existing members and attract new ones.
  • Orbit levels are a practical tool for member segmentation and used to design different programs for each level of the community.

The company behind it is Orbit https://orbit.love