Wardley Maps - Simon Wardley

Wardley Maps are a method created by Simon Wardley @swardley to review and develop strategy around business and markets.

Wardley is writing a book on Medium on the topic:

One of the base concepts is that new innovations go from invention / genesis where everything is custom and bespoke through to commodity / utility.

He originally developed this around the evolution of cloud computing.

The Pioneers, Settlers, Town Planners personality types maps to stages of evolution / approaches needed for each stage: