Wardley Maps are a method created by Simon Wardley @swardley to review and develop strategy around business and markets.
Wardley is writing a book on Medium on the topic:
One of the base concepts is that new innovations go from invention / genesis where everything is custom and bespoke through to commodity / utility.
He originally developed this around the evolution of cloud computing.
The Pioneers, Settlers, Town Planners personality types maps to stages of evolution / approaches needed for each stage: