atjson is a living content format for annotating content

Why another content format?

Our goals at Condé Nast are to provide best-in-class content to our readers, and best-in-class tools for our editors. To do this, we need a format that can be rich, extensible, and portable. It is important that the content source provide little ambiguity about how a story should be displayed.

For Condé Nast, it is essential for our stories to be a format that doesn’t age quickly- we have over a hundred years of articles from publications across the world. It is extremely important for us to be able to put these stories written for digital media in our archive for the future. Many current content formats do not strive for rigorousness in this, instead tying the constraints of the format to the current platform of choice. When constructing this format, we chose to separate the original text from the data associated for this purpose.

Tools for Thought May 2021

I ended up clipping @blaine’s portion of this talk about atJSON into a separate video:

Hear him rant about attempting to kill Markdown, through the medium of Werner Herzog.